Gavin Rains is the founder and president of When It Rains, Inc.  In 2008, when WIR was founded, Gavin Rains was finishing up his work in retail as the General Manager of Alabama Small Boats, which was at the time one of the leading paddlesport specialty shop in the Southeastern US.  He has also worked as an outdoor business broker, a merchandising consultant & a leader in the industry in addition to being the lead buyer in hardgoods, footwear & softgoods .  He is an avid outdoorsman as well as an American Canoe Association whitewater & open water Level 4 instructor as well as an accomplished outdoor guide.








Mitch Baker is a 20 year veteran of the repping world and has been a part of bringing several brands to the market including Toms, Sun Bum, Sanuk, Cobian, Saxx and many others.  He is the owner of his own firm that is called Rep Monsters and also represents some brands outside of the WIR catalog.  He is also a world class surfer and has traveled extensively around the US and the world.

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